Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

Amazon.com's updated fair value estimate of US$281.27, compared with the prior US$280.47, sits against a backdrop of active debate around where price targets should land. Some firms are edging targets ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling ...