SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe. Last week, Adobe Systems Inc. announced it had reached an agreement to acquire ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

Adobe threatens to shake up the marketing software landscape with it's impending acquisition of Marketo. This week brought forth rumors of a potential landmark deal that would shake up the marketing ...

Adobe announced that it has signed a definitive agreement to purchase Marketo for $4.75 billion. The acquisition, which was rumored to be in the works last week, will be used to strengthen Adobe’s ...

A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows The post ...

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has agreed ...

Adobe Systems Inc. agreed to acquire software maker Marketo Inc. for $4.75 billion, bolstering its marketing tools in a bid to compete against Salesforce.com Inc. and Oracle Corp. in a fast-growing ...

LAS VEGAS--(BUSINESS WIRE)--Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced the recipients of its Adobe Experience Maker Awards and the Marketo Revvie Awards at Adobe Summit, spotlighting ...

Adobe just announced that it is buying marketing automation firm Marketo for $4.75 billion. The deal is Adobe's largest ever and puts the company in more direct competition with Oracle and Salesforce.

An icon in the shape of a lightning bolt. Impact Link UPDATE: Adobe confirmed on Thursday that it will acquire Marketo for $4.75 billion. Adobe is in late stage talks to acquire Marketo and a deal ...