A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Advertising slogans or taglines pushing sales are great for getting a customer’s attention as they often tangle and hold them hostage for a second or two. Some taglines catch the user’s attention, but ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

The VW slogan has taken many forms over the years, and the earliest ones centered around the immortal Beetle people’s car - the brand’s defining automobile. A Volkswagen slogan is typically used for ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

A good motto is hard to find. Just ask the University of Idaho. Last year it dropped its motto “From Here You Can Go Anywhere” for a new marketing theme dubbed “No Fences,” with the accompanying tag ...

The Lamborghini Slogan has always stood apart from the predictable patterns of mainstream automotive marketing. While many brands lean on a single motto to define themselves for decades, Lamborghini ...

Political pin for the election of Dwight Eisenhower to President of the United States, 1952. (Photo via Smith Collection/Gado/Getty Images). I’ve worked on only a few political campaigns. In theory, ...