NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, research firms, and media, has announced plans to ...

Today, there is greater demand than ever for better and more quantifiable connections between marketing budgets and how they drive business outcomes. Even with thousands of marketing technology ...

CivicScience Advertising, formerly known as Rulo, is making moves to guide brands through the increasingly complex world of digital engagement. It comes at a time when data-driven, ethical marketing ...

NEW YORK, March 2, 2026 /PRNewswire/ -- The Advertising Research Foundation (ARF) is celebrating 90 years of advancing the scientific practice of advertising and marketing, launching a year-long ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. This a famous quote from marketing pioneer John Wanamaker and even 100+ years later, it still holds true as ...

Science has been essential to our understanding of the world — and ourselves — for centuries. And after nearly two years consumed by understanding and combating COVID-19, it has never been more top of ...

Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well ...

In a world of data and analytics, marketing is supposed to be a science. In theory, marketeers should know how may leads any given campaign will deliver – and how many of these leads will eventually ...

My two favorite courses while getting my studio art degree at Cal Poly Humboldt were intro to anthropology and intermediate painting (particularly a segment on abstract painting). I remember an ...