Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in ...
As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
In partnership with Stratacache, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This ad will auto-close in 10 seconds ...
Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.
Primo Water worked with Perion and Albertsons Media Collective, linking a DOOH campaign to in-store sales to increase brand awareness. Primo Water sells and delivers bottled water and related products ...
Albertsons is partnering with independent influencer marketing agency Linqia to use creators to develop retail-specific content that integrates directly into retail media ecosystems. “Shoppers expect ...
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