The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in ...

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night. Perhaps the most notable product enhancement the company ...

Imagine watching “The Summer I Turned Pretty” – a YA romance series that’s filmed in the coastal town of Wilmington, North Carolina – on Prime Video and, upon pausing an episode, seeing an ad for ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...