April Dunford knows a lot about positioning from a career that has involved leading teams at big name tech firms such as IBM, Siebel and Sybase, as well as a number of start-ups. She shares her ...

In this B2B Backstage keynote with global positioning expert, April Dunford, you'll discover how to develop a "Point of View" narrative that will give your prospects and customers a clear way to think ...

April Dunford is the world’s foremost authority on product positioning. With her expertise as a consultant and author, April helps companies make complex products easy to understand and love. Boasting ...

April Dunford is a consultant, author, speaker, and globally recognized expert in positioning. She helps technology companies make complicated products easy for customers to understand and love.