The Local Media Consortium, a 55-member-strong organization of local media startups, newspapers and local television news websites, signed a three-year contract with Yahoo on Tuesday enabling reach ...
Audience extension represents one of the largest revenue growth opportunities for publishers of every stripe – from traditional pubs to digital natives and everything in between. Briefly defined, ...
During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific stood out as a highlight, and the social platform is now ...
A dominant player in print listings and local advertising, YP is continuing to reinvent itself for the digital age with a series of new ad products and local marketing partnerships. That includes the ...