Last year’s top US search trends included the election, Donald Trump, the New York Times puzzle “Connections,” the New York Yankees and then-Vice President Kamala Harris, according to Google.

Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the year’s most consequential changes, from deeper Search automation with AI Max and ads inside AI ...

Another year in search has come and gone, and Google called it year three of a 10-year platform shift. In 2025, that shift became impossible to ignore. AI moved from experiments and previews into the ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

Google released the December 2025 core update on December 11, 2025. This is Google's third core update of 2025, following March and June updates. The rollout may take up to three weeks to complete.

As 2025 winds down and the new year is around the corner, Google has unveiled its Year in Search, spotlighting the events, people and pop culture moments that prompted the biggest spikes in search ...