Most executive teams discuss “AI strategy” in terms of productivity, innovation and competitive threat. Brand integrity deserves equal prominence in those conversations.

Brand trust has become the new currency. But it’s not being earned the way it used to be. For years, innovation meant pushing the boundaries of what technology could do, with smarter features, faster speeds,

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ 2025 and is reproduced and adapted with ...

Research has shown that measuring customer surplus value, or now how much compensation a customer requires to forgo the brand, can help companies determine how valuable they are to their customers. But what drives that value?

2025 was a year defined by buttholes and fury. It’s a question we posed to several leading brand designers. Of the themes that followed, everyone seemed to agree that in 2026, we’ll see the design world’s response to AI—or, perhaps more accurately ...

Give up those shiny name-brand cereals, snacks, canned goods and coffee, and you'll save hundreds on your monthly food spend. Pamela is a freelance food and travel writer based in Astoria, Queens. While she writes about most things edible and potable (and ...