Stop falling for misleading headlines. Understand the difference between correlation and causation, and learn how researchers prove real scientific facts.

Causation and correlation may sound alike but are very different. The former means the root of subsequent events, while the latter refers to an actual or apparent relationship between trends in which ...

News headlines often compress complex science into a simple storyline: If two things are happening at the same time, one must be causing the other. Tylenol causes autism. Ultra-processed foods cause ...

One hundred fifty world leaders, with President Barack Obama as the prime mover, and hundreds of their aides and hangers-on, gathered in Paris for an event called the "2014 United Nations Climate ...

Data purists would rap my knuckles for asking this question and reply, "Never". On the other hand, "data sophists" who're accustomed to lying with Big Data in even more crude ways would wonder, “Duh, ...

There are a lot of SEO studies out there, but not all of them are made equal. Here's how to decide if X is really affected by Y, or merely a coincidence. Every so often the SEO community will erupt ...