Brand consistency is key to ensure that anyone can easily tell that your ad belongs to your brand. The call-to-action should be direct, relevant and urgent. It is typically in the form of a button ...

Creative best practices rely on different and often contradictory metrics developed by Facebook, YouTube, and other digital platforms, but there is another way. CreativeX, an AI-powered technology ...

YouTube has developed a new creative guidance tool that uses artificial intelligence (AI) to detect if an advertiser’s video campaign meets its best practice guidelines, and draws up solutions to ...

Google Ads has introduced an AI-based feature to optimize video ad campaigns. The tool evaluates ads against specific creative best practices. Early adopters of AI-powered video ad campaigns have seen ...

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...