SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

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The sixth annual North Central Regional Chapter of the Custom Rod Builders Guild will meet Aug. 17-19 in Park Falls, Wis. Co-hosted by St. Croix Rods, the get-together features an exchange and sharing ...

Pop-up ads can be a real annoyance. But for Kevin Landry of Green Bay, a pop-up ad led him to start his business, Big Bear Custom Rods. “I started building rods about 10 years ago," he said. "Even ...

MADISON, Wis. -- A local veteran we've featured before on News 3 Now is giving back to other veterans in the area. Daniel (Dan-O) O'Kane, of Josie's Gift, is teaming up with two others, including Jeff ...

What makes a kayak rod? Kevin Nakada covers the basics. Hints: a short butt for fishing while sitting down is a good place to start. Kayak fishing differs from powerboat angling in many ways.

The fascinating history of this 1955 Ford Thunderbird stretches from the West Coast to the East Coast, and includes a couple of legendary rod shops and a few famous hot rod builders along the way. In ...

“One thing about Montana,” says Matt Barber, an owner of Tom Morgan Rodsmiths, a custom fly rod shop in Bozeman, “is if there’s a moving body of water, there is probably a trout in it.” On the Madison ...

The International Custom Rod Building Exposition featuring more than 100 display booths and 3,000 custom rod builders is set for Feb. 23-24 at the M.C. Benton Convention Center at Winston-Salem. The ...