Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Email marketing is a digital marketing strategy that involves ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...

When starting a new email marketing campaign, you’ll want to track and monitor specific metrics, including your email open rate, unsubscribe rate, bounce rate and more. These metrics provide valuable ...