Animated GIFs (Graphics Interface Format) are now 30 years old, and they are everywhere — we constantly use them to express feelings or joke around with friends, family, or even coworkers. They’re so ...

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product ...

An icon in the shape of a lightning bolt. Impact Link Sprint wants to help you share your feelings during this year's Super Bowl. The wireless company has partnered with the gif ad startup Tenor to ...

EA Sports has partnered with Google to promote its flagship Madden football game by allowing fans to create custom GIF ads in real-time based on what's happening on the field during the game. It's ...

You may have noticed that Kmart has had a lot of weird commercials lately. Whether it is Satan promoting a layaway or guys doing a Chippendales-inspired "Jingle Bells" dance in their boxers, there ...

However you pronounce the “G” in “GIF,” the looping video file format is developing into a legitimate touchpoint along the customer journey. For NBC, which recently revived its popular comedy series ...