Google has dropped Google Analytics data from its Google Search Console Insights tool and reporting. Google posted this notice on social saying, "we're focusing on data from Search Console, no longer ...

Google added a metadata field to the Search Analytics API to indicate incomplete data. The new fields show when data is still being collected. This helps to avoid misinterpreting early metrics as ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Google is updating GA4 attribution models to fix paid search conversion tracking issues. This update will increase conversions attributed to paid search, impacting ad spend. Google recommends ...

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface ...