Add Yahoo as a preferred source to see more of our stories on Google. “We just wanted to go meet where the demand was with the supply,” says Sang H. Cho, co-founder of hello82’s parent company KAI ...

Hello82 is hosting 82Valley, a Coachella-themed pop-up for fans of festival performers ATEEZ and LE SSERAFIM, and the Grammy Museum is opening an exhibit featuring ATEEZ and junior label mates xikers.

Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. In pre-pandemic times, musicians could grab headlines and turn ...

Also: SoundExchange signs 17 new CMO agreements and the catalog of much-sampled soul artist Norman Feels is acquired for release on vinyl and digital. By Chris Eggertsen Another day, another flood of ...

K-pop boyband ATEEZ are set to release a special edition of ‘The World EP.Fin: Will’ for Record Store Day. ATEEZ have been named as Record Store Day’s first-ever Artist of the Year, according to a ...

Fans of K-Pop boy group Tomorrow X Together flocked to an event at the company's Beverly Boulevard space, only to be treated by a surprise visit from their idols. By Nicole Fell Assistant Editor ...

As Coachella inches closer, K-Pop fans in Los Angeles will have the chance to visit a pair of pop-ups centered around their favorite artists. Among them is 82Valley, a Coachella-themed pop-up for ...

The California media company stood out with amusing, moving, multilingual K-pop content, and expanded into retail by working alongside and shining the spotlight on fans. By Jeff Benjamin To millions ...