Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Fast food chains all want your loyalty, and the way they go after it is through their apps. Nearly every major brand has a rewards program, but they don’t all deliver the same experience. Some pile on ...

Active loyalty members are the “single most important digital metric” for McDonald’s, EVP and CFO Ian Borden said.

Portillo's has introduced Portillo's Perks, a new app-less loyalty program designed to enhance the guest experience and reward frequent customers. This program allows users to collect digital rewards ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

As retailers around the world try to put their best foot forward in the new year, they’ll likely see some key changes coming to the loyalty space.

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Like many restaurant companies over the past couple of years, Walk-On’s Sports Bistreaux is refreshing its digital mobile experience with a new app and revamped loyalty program. The Atlanta-based ...

The best grocery shopping experience attracts with not only stocked shelves, but the store's services, too. Perks like Trader Joe's "Try Before You Buy" policy or Sam's Club scan-and-go features ...

By Waylon Cunningham Feb 4 (Reuters) - KFC’s parent company in China reported aggressive growth in its digital loyalty ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...