When online learners join weekly live sessions for Marketing in Our New Digital World, they’re left with a memorable experience – and maybe even a digital memento. The fully online Gies Business MBA ...

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms ...

From higher earning potential to in-demand skills, an MBA with a marketing concentration comes with a lot of benefits. Businesses in every industry need a marketing strategy to connect with their ...

Behavioral science theories, concepts, and practices in current use in private and public organizations. Critical evaluation of research supporting those practices. *Click on the first column in each ...

When Kymberly Wharton started a Rutgers Part-Time MBA in 2021, the pandemic limited her classes to an online format. That suited Wharton. Even as restrictions were lifted, and she had the option of ...

At Booth, we talk about bold thinking. Curious exploration. Questioning answers and answering questions. But prospective MBA students may wonder, what does that actually mean? What is it really like ...

Each year Chicago Booth’s Part-Time MBA Program looks to build a class of future business leaders that will make a positive impact on the world around us. We invite you to explore our most recent Part ...

Introduction: When embarking on an MBA journey, one of the most crucial decisions is selecting the right specialization. Among the most sought-after options are MBA Finance and MBA Marketing. Both ...