Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...

The top-ranked consultants who not only survive but are thriving in the current demanding business world work with desire and dedicate themselves to understanding the client, the business segments, ...

Let’s talk about trust. In a world where customers are constantly bombarded with choices, building trust and connection is a differentiator that often can make or break your business. People want to ...

Annie Wilson is a senior lecturer of marketing at the Wharton School of the University of Pennsylvania. Ryan Hamilton is an associate professor of marketing at Emory University’s Goizueta Business ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

Rachel Williams has been an editor for nearly two decades. She has spent the last five years working on small business content to help entrepreneurs start and grow their businesses. She’s well-versed ...

BOSTON--Enterprise applications specialist SAP has launched its newest customer relationship management system, placing an emphasis on expanded capabilities for specific markets and promising ...

Customer relationship management (CRM) programs for small businesses abound these days, but few as affordable and flexible as QuickBooks Customer Manager from Intuit. The $80 program combines ...

Personalization is a tricky business and it’s getting trickier all of the time. It frequently happens. I buy a gift for someone online: a friend, my husband, my newborn niece. That baby blanket ...