Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

According to a 2024 report from the Marketing AI Institute, AI adaptation is accelerating among marketing professionals, with "a significant jump in people who said they 'couldn’t live without AI,' ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Market research in 2026 will look a lot less like a lab and more like a live intelligence feed. AI is collapsing timelines, turning weeks of analysis into hours. What used to be a slow, episodic ...