Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI ...