Franky Villani is no stranger to doing things his own way, and his new Primitive collection is no exception. It includes a unique new plank, a fun rug, dog bowl for your furry friends and some ...

Just in time for spooky season, Primitive has horror fans and skateboarders alike fired up with their latest collection—a limited capsule featuring themes from John Carpenter's iconic 1978 film, ...

adidas recently launches the A League, the Three Stripes product collaboration vehicle honoring its special relationships within the skateboarding community. For the A League's first project, they ...

Paul Rodriguez follows up his recent introduction of Primitive Skateboarding with a new "High Desert" collection for Spring/Summer 2014. The line offers a spread of street and skate-ready items, ...

Nike adds to its list of Black Friday releases with the new Primitive x DJ Clark Kent x Nike SB collection, a three-shoe assortment featuring special colorways of the Paul Rodriguez 7 High, Dunk Low ...