Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance ...

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. What you ...

After a hugely successful launch of the original line of ProV1 and ProV1X RCT golf balls, Titleist is expanding the technology into two more popular golf balls in their premium line, the ProV1x Left ...

Nearly a year ago, Titleist introduced its Pro V1 and Pro V1x RCT. “RCT” stands for “radar capture technology.” Specifically, a silver marking is placed inside the ball on the mantle layer that makes ...