Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile ...

SAN FRANCISCO, Feb. 20, 2013 /PRNewswire/ — Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced it has launched a Social Ads Platform for Twitter using the new Twitter ...

Salesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience ...

With the launch of this platform, Salesforce also offers listening app Radian6 and publishing app Buddy Media separately. “We’ve made it possible for marketers to connect social advertising with their ...

Salesforce.com and Google will jointly market new customer-management software that lets small businesses advertise on Google’s search engine, the world’s most popular Web site, and take on ...

The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle hooked up. And of course, Salesforce is ...

Are you a print subscriber? Activate your account. By Parker Herren - 49 min 53 sec ago By Alyssa Kopelman - 1 hour 27 min ago By Tim Nudd - 1 hour 28 min ago By Jon Springer - 2 hours 28 min ago 2 ...

Salesforce has expanded partnerships with OpenAI and Anthropic to integrate their respective AI models into its "Agentforce 360" platform. The goal is to provide enterprise artificial intelligence (AI ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Massive consultancies like Accenture Interactive and Deloitte Digital have been aggressively moving into ad agencies' turf. But agencies should also watch out for the likes of Salesforce, Oracle, and ...