Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

One of the biggest — and most common — makeup faux pas you can make is not properly matching your foundation and concealer to your skin, and it’s not a rookie mistake. After all, unlike your eye color ...

Finding the best concealer and lip shade is a lot like dating. Sometimes you think you’ve found the one, but then after a few months, it’s no longer a match. Your feelings have changed and the color ...

In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. 1, Sephora + Pantone's New Color IQ feature for lip and ...

The last time we saw the Pantone color system used to determine skin tone, it was in the service of a cool art project. This time, however, the “project” is your face and the “art” is the perfect ...

Sephora announced more augmented reality features for its Sephora Virtual Artist mobile app, including Cheek Try On and Color Match for Virtual Try On, according to a company press release. Cheek Try ...

According to a 2009 study by Essence magazine, black women spend $7.5 billion a year on makeup — a number that is 80 percent higher than the amount shelled out by women of other races. The cause? The ...

Last week, I stopped by my the Sephora store on Walnut Street to buy liquid foundation. But because Sephora is like a candy store, I ended up confiding all my beauty wishes (“Pale-pale lipstick, not ...

Finding the right foundation color can be a huge pain. No matter how diligent you are, the shade ends up a little bit off and you get stuck with a bottle of something that isn't perfect (which it ...