Elon Musk scared away many advertisers after he bought Twitter in 2022, and the company's value plummeted. Now it has reportedly recovered.

HOLMES-CHAPEL, ENGLAND - OCTOBER 16: Elon Musk account on Twitter X is displayed on a smartphone on October 16, 2023 in Holmes Chapel, United Kingdom. Elon Musk took to X to talk about the size of ads ...

"What this means is that as marketers, you’ll soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns—and integrate them into your existing cross-channel ...