Vertical software markets are very 'sticky' which means the LTV of an individual customer can be extremely long. These businesses have high pricing power as customers view their software as mission ...

Your pipeline can suffer if your company isn’t doing enough to scout new markets. Even if you’re currently enjoying a season of high growth and opportunities, your company’s fortunes can take a sharp ...

Some vendors of high-tech wares are starting to focus more closely on specific customer segments in vertical markets. While most IT vendors do not tailor-make servers, switches, security and storage ...