The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Marketing automation (MA) systems are increasingly commonplace in B2B marketing. But are the processes inherent in adopting and utilising this technology effectively undermining or impeding marketers’ ...

‘Marketing automation’ is one of those buzzwords at the moment, like ‘social CRM’ or ‘life-cycle marketing’. It seems you can’t go to a conference or do a blog search without these current terms ...

If you’re a marketer, you’ll have heard of marketing automation but too often the terms marketing automation and email marketing are used interchangeably. So what is marketing automation? In simple ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

In the fast-paced digital world, small and medium-sized businesses (SMBs) often struggle to market efficiently due to limited resources. AI-driven marketing automation offers a transformative solution ...

The illustrator and marketer Tom Fishburne has said the best marketing doesn't feel like marketing: People get the information they need when they need it and, with any luck, in a way that's easy or ...

Discover how to create custom Claude agents to streamline campaign planning, motion design, and team collaboration in your ...

It feels like marketing leaders have more, every day, on their to-do lists. Not to mention the challenge of budgets being cut while targets remain the same (or even grow!). And even though both ...