Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

This powdered tea is taking over coffee culture.

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

Over the last decade, matcha has gained popularity in the US. I put matcha lattes from Dunkin', Starbucks, and Tim Hortons to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the ...

Matcha is traditionally prepared by whisking it with hot water until it’s completely incorporated and forms a frothy ...

“Matcha mania” shows no signs of slowing, with global demand pushing “supply chains to the brink,” as Australia’s ABC News ...

SIOUX FALLS, S.D. (KELO) — A once-niche tea is now front and center on many drink menus. Matcha is quickly becoming a customer favorite. The vibrant, green beverage is popping up on menus at local ...

Ube, the bright-purple, viral Filipino yam, is already seeing such popularity that farmers are struggling to keep up with ...