The page confirms that the feature will be a ChatGPT-like chat tool powered by generative AI, with customers able to receive generated answers to their questions about various Apple products and ...

Apple appears to be developing an AI-based "Support Assistant" for the Apple Support app. Signs of the feature were found in Apple code by MacRumors contributor Aaron Perris, but the Support Assistant ...

A new phishing scam is getting a lot of attention because it uses real Apple Support tickets to trick people into giving up their accounts. Broadcom's Eric Moret shared how he nearly lost his entire ...

Apple's new AI-powered Support Assistant hasn't officially launched for everyone, but some users are able to test an early preview. In July, we learned that there was a strong likelihood that Apple ...

A few weeks ago, a few strings of code in the Apple Support app showed that it could soon get a “Support Assistant,” based on generative models. The assistant is now live, as a limited experiment. As ...

There’s no denying Apple’s reputation for producing some of the coolest and most cutting-edge tech for folks like you and me. From desktops and laptops to phones and tablets, there’s an Apple product ...