Add Yahoo as a preferred source to see more of our stories on Google. U.K. broadcaster ITV increased external revenues by 2% in the quarter ending March 31, 2021, according to financial results ...
Broadcaster ITV has said advertising revenues are set to reach the highest in its history this year thanks to a rebound as the wider economy recovers from the pandemic. The group behind dramas such as ...
Carolyn McCall noted that the media giant used to be mostly funded by linear TV ad revenue, but now gets about 50 percent from advertising, including digital spending. By Georg Szalai Global Business ...