Absolut just dropped what could be the hottest collab of 2026—no, literally. Absolut and Tabasco Launch Vodka With a "Spicy Kick" The new Absolut Tabasco takes the popular Swedish vodka and infuses it ...

Adventurousness is nothing new for the Absolut Vodka brand. In 2020, for example, Absolut joined a list of booze companies that made hand sanitizer. Its lineup of flavored vodkas, meanwhile, ranges ...

I don’t have a lot of respect for vodka except in certain applications where a neutral spirit comes in handy (like cleaning windows or removing tree sap from the hood of my car, for example). I am a ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...