South Africa has introduced amended regulations establishing a National Consumer Commission opt-out registry, empowering consumers to block unwanted direct marketing calls and messages.

The National Consumer Commission (NCC) has welcomed the publication of amended regulations aimed at reducing spam calls and ...

New research suggests that AI's role in promoting sustainable consumption is far more complex than widely assumed. While AI-powered tools are enabling hyper-personalized campaigns and data-driven ...

Taradel reports direct mail is picking up for small businesses as digital costs soar, offering better ROI amidst digital ...

After more than two decades working with small businesses, one pattern is hard to miss: inconsistent marketing leads to ...

New regulations mandate that direct marketers must register with the Department of Trade, Industry, and Competition.

Digital measurement is less precise than it appears Algorithms optimise for platforms, not necessarily for your brand ...

Biohaven Ltd. downgraded after FDA CRL for troriluzole; see its pipeline shift to obesity/neurology, Phase 2 catalysts, and ...

HeightLight has announced the launch of its AI integration solutions, entering a digital marketing landscape where ...

The two Republican candidates for Sullivan County mayor have spent more than $118,000 combined on their campaigns, according ...

Speakeasy is becoming the operating system for the live experience economy, and the numbers suggest the industry was overdue ...