Ford has always raced against the clock and against expectations. In 1901, long before he became a household name, Henry Ford took a car he built himself and called "Sweepstakes" into a race against ...
For years, Ford Performance Racing School has put Blue Oval owners on track at Charlotte Motor Speedway and other venues. When a school car finishes its tour, it usually finds a new home, and that is ...
Ford Performance is preparing to pull the cover off a mystery high-performance sports car on January 15, and the build-up is already reshaping expectations for the brand’s road-going lineup. With Ford ...
Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...
Ford is launching a new marketing campaign called “Every Ground Is Our Proving Ground.” The campaign highlights how learnings from racing are applied to its consumer vehicles. A series of short ...
Ex-Formula 1 star Daniel Ricciardo has signed on as Ford Racing's global ambassador, focusing on its Raptor off-road brand. Photo: Ford Racing. Eight-time Formula 1 Grand Prix winner Daniel Ricciardo ...
Ford is unveiling a new ad campaign that will run exclusively on Apple TV, with a focus on its various motorsports endeavors, though the main motivation behind the marketing push is the automaker’s ...