The two Republican candidates for Sullivan County mayor have spent more than $118,000 combined on their campaigns, according ...

With climbing costs, intensifying competition and changing privacy rules, marketers are spending more and feeling less ...

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

Speakeasy is becoming the operating system for the live experience economy, and the numbers suggest the industry was overdue ...

Data literacy requires the same sustained commitment as learning any language: immersion, humility, and daily practice.

For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword ...

The Direct File program was built by the IRS to allow people with relatively simple returns to file them online without using third-party software.

When an industry can ignore its own regulatory body without consequence, the real standard has already been set by behavior.

Rockstar Games confirmed it has fallen victim to a data breach orchestrated by the prolific hacking collective known as ...

This article outlines key considerations for U.S.-based companies that offer lead-generation services — i.e., selling lists ...

WebFX reports provide a 3-step guide to connect marketing spend to revenue, focusing on attribution, data accuracy, and ...

Trying to keep up with the fast changes in marketing can feel like running on a treadmill that never stops. There are so many ...