Rise & Fall of the Packard Car Company and How It Defined American Luxury Automobiles

Arguably some of our most recognisable work is that which we did for Hewlett-Packard. With its four ultra-refined, angled lines, the logo was just a part of our rebranding work for the tech giant - a vision based on the concept that HP stands for Human Progress. Created in 2011, it was five years later that HP launched the new logo on select premium products - causing an immediate stir. At the time, Glenna Patton, VP of HP Brand Strategy and Experience Design, was kind enough to say: 'We wanted

398K views · 10K reactions | Danny and the crew have to be extra careful while modifying an extra special 1930’s Packard back to its original sleek and luxurious state! | Counting Cars | Facebook